Hello, I am Alison Morgan, proprietor of this unique wedding dress boutique. My passion and dedication to the business comes from my 30 years experience in the fashion & design industry. It was a natural progression to launch my bridal boutique in 2009 after making and designing wedding dresses & occasionwear for family, friends & customers all my career. Moving Chez Louise Bridal from my hometown in 2013 and expanding in Aberystywth, West Wales, I am now covering Mid & West Wales & offering an additional mobile personal customer service, specialising in bespoke wedding dresses and offering the customers something unique. This personal service allows myself to work with you, the customer, to create your dream into reality.